Steady Supply in a Volatile Market: Why Cape Haddie Belongs in Your Program

If you run a fish and chips program, a whitefish entrée, or anything that depends on cod or haddock, you’ve probably felt it: fresh and wholesale whitefish markets have been unpredictable lately. Quota cuts, rising fuel costs, and tightening supply have made pricing on fresh cod and haddock harder to count on from one order to the next.

Fresh sourcing is exposed to spot market swings by nature. When supply tightens or costs spike, those changes show up fast, and unevenly, depending on who you’re buying from and when. Frozen supply chains work differently. Inventory is often locked in well ahead of time, which means the quality and pricing you get today is closer to what you’ll get next quarter, regardless of what’s happening in the fresh market.

That structural difference is exactly what makes Cape Haddie a smart addition to a menu that’s felt this volatility.

Cape Haddie is Southstream Seafoods’ exclusive U.S. import of Sea Harvest’s signature Cape Hake, wild caught and frozen at sea in the ice cold, MSC certified waters off South Africa. It’s built to perform in exactly the applications where cod and haddock are used most, without the exposure to fresh market swings.

  • MSC certified, wild caught, deep water hake sustainably sourced, chemical free, frozen at sea within hours of harvest
  • Deep skinned and deboned for clean, consistent, chef ready portions
  • Firm white flesh with a mild, sweet flavor— a fit for fish and chips, baked entrées, and sauced applications
  • 24 month shelf life, giving you room to lock in volume ahead of further price movement in cod and haddock



Fresh cod and haddock pricing doesn’t look like it’s stabilizing anytime soon. Rather than riding out every swing in the fresh market, now is the time to build Cape Haddie into your menu and your ordering plan, a steady, dependable option regardless of what fresh markets do next.

Contact Southstream Seafoods about adding Cape Haddie to your program.

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